Astadaily® has become the first astaxanthin brand to earn the Clean Label Project® Purity Award. This recognition gives consumers independent evidence of product purity that goes beyond dosage, price and claims printed on a supplement label.

For Astadaily®, the award reflects a broader commitment to transparency, third-party testing and quality throughout the production process—from cultivating Haematococcus pluvialis microalgae to formulating the finished supplement.

Why Astaxanthin Quality Deserves Attention

A supplement label identifies the ingredients a manufacturer intends to provide, but it may not explain where those ingredients came from, how the product was manufactured or how the finished supplement was evaluated.

When comparing astaxanthin supplements, consumers can look for:

• A clearly identified astaxanthin source

• Independent finished-product testing

• Recognized manufacturing standards

• Accessible quality documentation

• Verification from an independent organization

These factors provide more context about astaxanthin quality, purity, potency and consistency.

What Does “Clean Label” Really Mean?

“Clean label” is often associated with recognizable ingredients, simple formulations or fewer unnecessary additives. However, a short ingredient list does not automatically verify product purity.

Words such as “natural,” “clean” and “pure” can describe a product, but meaningful quality assurance requires evidence. Ingredient traceability, controlled manufacturing, transparent documentation and third-party testing help show how a product’s quality is verified.

How The Clean Label Project® Purity Award Works

Clean Label Project® is a consumer product safety and transparency organization that uses data and science to examine substances that may not appear on conventional product labels.

For The Clean Label Project® Purity Award, products are purchased through retail channels and submitted to ISO-accredited analytical chemistry laboratories. Testing varies by category and can include heavy metals, pesticides, plasticizers and other chemicals of concern.

Results are benchmarked against other tested products in the category. Qualifying products must perform within the top 33 percent and meet additional compliance requirements. The award does not mean a product contains absolutely zero contaminants or is universally safer than every alternative.

A First for the Astaxanthin Category

Astadaily® Astaxanthin Pure is the first astaxanthin supplement to earn the Clean Label Project® Purity Award. The product was independently purchased through retail channels and submitted to an ISO-accredited laboratory for testing that included heavy metals, pesticide residues, plasticizers and other chemicals of concern.

The results were benchmarked against other tested products in the category. Earning the award demonstrates that Astadaily® Astaxanthin Pure met Clean Label Project’s applicable requirements and performed among the cleanest qualifying products in its category.

“As a scientist and a founder, this recognition is incredibly meaningful,” said Dr. Alvin Cheng,
founder and CEO of Astadaily and its parent company, Iconthin Biotech. “From day one, we set out to create natural astaxanthin supplements that people could feel genuinely confident taking clean, effective and produced to standards that go beyond basic industry requirements. The Purity Award validates the care and integrity we put into every stage, from cultivating the microalgae to extracting and formulating the finished product. It is independent proof that doing things the right way makes a meaningful difference for consumers.”

— Alvin Cheng, CEO, Iconthin Biotech Corp.

What the Purity Award Means for Everyday Wellness

For people choosing supplements to support their everyday wellness, the Purity Award offers a clear sign of independently evaluated quality. It goes beyond what appears on the label by recognizing products that have been tested, screened and shown to perform strongly for purity within their category.

“At Clean Label Project, our mission is to help consumers identify products that rise above the norm,” said Molly Hamilton, Executive Director of Clean Label Project. “We look for products that are independently tested, carefully screened and demonstrably cleaner than others in their category. Astadaily Astaxanthin Pure not only met those expectations, it earned our Purity Award and became the first astaxanthin supplement to receive this distinction. Astadaily’s commitment to quality and transparency is exactly what we seek to recognize through the Purity Award.”

— Molly Hamilton, Executive Director, Clean Label Project

For consumers, this recognition provides a simple, credible way to identify an astaxanthin supplement that has undergone independent evaluation beyond the claims displayed on its packaging.